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Etude Coffee Roasters - San Florencio

Etude is the brainchild of coffee extraordinaire, Amir Montazer.


Launched over the last year, Etude is looking to fine tune every aspect of coffee roasting.


Amir is no regular coffee guy. Having previously worked as a software engineer he became increasingly drawn to learn more about the wonders of specialty coffee.

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So he started taking coffee courses and before long started teaching people about coffee around the world.

He has been a trainer in 2 EU barista camps and trained more than 500 baristas around the world.

Amir is also really into tasing different coffees so started judging coffee championships 3 years ago, he’s now a world certified judge, which means he can judge world championships!

As you would expect he learned a lot through his travels about coffee and coffee roasting and the dream was always to start his own coffee roastery.

The dream has now become reality in the shape of Etude. The name is a reference to another love of his, classical music. An Etude is a piece to showcase technique and skill, which he is trying to do with coffee roasting!

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The Origin

The San Florencio coffee from Etude Coffee Roasters originates from the San Marcos region of Guatemala.

When Olga inherited the coffee farm from her farther in 1981 she converted from sugarcane to coffee.

The machinery that was used to produce panela from processed sugarcane was replace with large fermentation tanks, canals and patios to dry the coffee.

The coffee at Finca San Florencio is grown under the shade of the Chalun tree which preserves the biodiversity in the local environment.

The farm is operated by local farmers which adds to the social well being of the region on top of providing agricultural workshops for new workers.

Coffee Processing in Guatemala. Photo: Primavera Coffee

Guatemalan coffee’s are highly regarded in the speciality coffee world because of the range of different flavours that can be found. The taste profiles can span all the way from light floral or citrus tones all the way through to deeper full bodied chocolatier notes.

Drying Beds, Guatemala. Photo: Primavera Coffee


What to Expect

Here’s an idea of what to expect from this finely tuned Guatemalan coffee from Etude coffee roasters.

Team Batch brew method of choice - Pour Over.

If you loved this coffee and want it to have it in your life again order directly from Etude Coffee Roasters now.

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